JUUL (Juice USB Lighting) is a vaping device invented in 2007 and has since become the best-selling e-cigarette on the market, earning a $15 billion valuation, according to Inc.com.
JUUL sales have gone up nearly 800 percent, helping JUUL earn a 71 percent share of the market, as reported by Consumer News and Business Channel’s website. Using a JUUL or any type of substance with nicotine can lead to addiction. A surge of endorphins in the circuits of the brain causes a slight euphoria when nicotine is administered, according to drugabuse.gov. Repeated exposure of nicotine leads the brain wanting more, causing addiction.
JUUL comes in many flavors, ranging from fruity to tobacco. Flavored e-cigarettes attract a younger audience because they believe JUULs are less harmful, according to truthinitiative.org.
JUULs have a higher nicotine amount than a lot of other e-cigarettes. The amount of nicotine in one JUUL pod (0.5 mL per pod, also offers 0.3 mL pods) is almost the same amount of nicotine in a pack of cigarettes, according to JUUL’s website.
A lot of high schoolers are attracted to JUULs because it’s a popular part of their culture.
“Honestly I started vaping because the people around me introduced me to it. It might be seen as peer pressure but really it’s part of the skate culture,” said an anonymous vocal major.
Some people may wonder how juuling and vaping got so popular, and it’s all behind the media. Advertisements show products in a way that appeals to the audience, and with the various flavors they use, it’s an easy way to attract a younger demographic.
“I know a ton of people who JUUL and use other vapes,” said the same anonymous vocal major.
Teens under 18 are unable to purchase a JUUL legally, meaning that they find other ways to purchase one. The most common ways for a minor to get a JUUL are through a social source such as a friend or a family member, through retail outlets, or an online source such as eBay, according to truthinitiative.org. Another way for minors to buy a JUUL is through fake ID, buying it themselves or having someone with an ID buy it for them (insert interview).
High schoolers should be aware of the addiction risks when using a JUUL. Getting addicted to nicotine at a young age could possibly lead to future addictions.